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Hosted by the TASC Platform and Work2030
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Virtual Webinar

On-location platform work has been hitting headlines across the globe with concerns, disputes, and rapid developments in the employment status and conditions of workers - whether driving taxi’s, delivering food, or stocking warehouses. In contrast, online platform work is more invisible and less discussed – however its global nature makes it a high potential arena for both digitization and internationalization of work. 

For countries with high-income and education levels, expert work on online platforms could provide significant future employment creation opportunities. This webinar aims to explore the nature and quality of virtual expert work on online labour market platforms, and its possibilities and challenges for expert workers and their clients at both national and international levels. 

This webinar is part of the “Towards work in 2030” webinar series by WORK2030, the Finnish governmental programme for work and wellbeing at work, carried out in collaboration between ministries, trade unions and funding agencies. 

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  • Kitrhona Cerri, Executive Director, TASC Platform (event moderator) 

Keynote speakerS: 

  • Dr. Greetje (Gretta) Corporaal, Research Fellow and British Academy Postdoctoral Fellow, Saïd Business School and Research Associate, Oxford Internet Institute
  • Richard Baldwin, Professor of International Economics and Co-chair of the TASC Platform, Graduate Institute, Geneva 


  • Tuomo Alasoini, Research Professor, Finnish Institute of Occupational Health
  • Santtu Hulkkonen, CEO & Co-founder, Solved
  • Lotta Savinko, Manager, Gender Equality and Health & Safety at work, Akava, the Confederation of Unions for Professional and Managerial Staff in Finland


15:00: Welcome, introduction to the webinar and the TASC Platform – Kitrhona Cerri
15:05: Introduction to the WORK 2030 Programme – Tuomo Alasoini 
15:15: Presentation and short Q&A 

  • Dr. Greetje (Gretta) Corporaal: Motivations for large complex organizations to revisit their work externalization practices with the rise of online labor platforms 

  • Richard Baldwin: Telemigration: Prospects and pitfalls

16:15: Panel Discussion 
17:00: Q&A with participants 
17:25: Thanks and event close  




Tuomo Alasoini 
Tuomo Alasoini is Research Professor at Finnish Institute of Occupational Health and Adjunct Professor of Sociology at the University of Helsinki. His current research activities include studies on digital divides, platform work, local bargaining and the future of work in digital transformation.

Dr. Greetje (Gretta) Corporaal
Dr. Gretta Corporaal is an expert on the Future of Work and Digital Transformation in the Platform Economy. A Sociologist of Technology, Work, and Organisations, her research is positioned at the intersection of Management and Organisation Theory, Information Systems Research, and Economic Sociology. She is interested in understanding the social, organisational, and economic implications of using digital technologies in the workplace, with a particular focus on the development and use of platform technologies and AI.

Richard Baldwin 
Richard Baldwin is Professor of International Economics at the Graduate Institute, Geneva, Co-Director of the CTEI, and founder and Editor-in-Chief of VoxEU.org. He advises governments and international organisations around the world, and is a prolific author. His latest book is The Globotics Upheaval: Globalization, Robotics, and the Future of Work(2019 Oxford University Press). Previously, he was President of the Centre of Economic Policy Research (2014 to 2018), and worked in the Bush White House (1990 to 1991).

Kitrhona Cerri
Kitrhona Cerri is Executive Director of the TASC Platform. She has invested more than 15 years at the intersection of business and social impact building collaborations to scale action around global issues from human rights to the future of work. She was previously the Director of Social Impact at the World Business Council for Sustainable Development (WBCSD), a CEO-led organization of over 200 international companies. She started her career at Accenture, serving clients across their public services, financial services, and international development practices.

Santtu Hulkkonen, CEO & Co-founder, Solved
Santtu Hulkkonen is CEO & Co-founder of Solved, the marketplace for sustainability-related knowledge work and collaboration platform with over 15,000 on-demand experts. Former Senior Advisor at Sitra, Executive Director of Cleantech Finland, Environmental Business consultant at Finpro, UN Environment and REC. Advisor, board member, speaker. 

Lotta Savinko
Lotta Savinko is Manager of Gender Equality and Health & Safety at work for Akava, the Confederation of Unions for Professional and Managerial Staff in Finland. Working for over 20 years with Working Life Affairs, Lotta holds long experience in trade unions and negotiating, especially for professionals and managers. Special interests with the current issues: The changing work environment, and the new forms of employment in the post pandemic world.