Influence the influencers
Understand webs of global, regional, national and local actors. Develop analytical frameworks, leadership skills, communication objectives and strategies indispensable for successful advocacy campaigns.
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Johnson Jimmye (Mrs.) | Admissions Officer | +41 (0)22 908 57 28
ee.programadvisor@graduateinstitute.ch
Understand the dynamics of global influence and policy-making
Learn how to leverage advocacy trends for your organisation
Build your knowledge base and skills set to execute campaigns in various contexts with tangible outcomes
Explore advocacy initiatives on a wide range of global issues by analysing case studies and best practices
This programme is particularly relevant for mid to senior level practitioners from private, public, international organisation and NGO sectors working or aspiring to work in the fields of:
Advocacy and public affairs
Communication
Fundraising and resource mobilisation
Campaigning
Module 1: 23-26 Mar. & 6-9 Apr. 2022 (live virtual classroom)
Module 2: 22-30 Jun. 2022
Module 3: 19 Sep. to 4 Nov. 2022 - Executive Master only
Module 4: 29 Nov. to 9 Dec. 2022 - Executive Master only
Rolling admissions until filled
Fees
Executive Certificate: CHF 9'600
Executive Master: CHF 22'000
Discounts
Early bird, Come with your colleagues, Alumni or Chèque de formation
Contact us
Maison de la Paix
Chemin Eugène-Rigot 2A
1202 Geneva
Language
English
Our open enrolment programmes can be adapted to fit the needs of your organisation.
Customise the programme
Context, Actors and Strategies - Certificate & Master
Discover the complex web of actors at global, regional and national levels
Develop an analytical framework to build successful communication campaigns
Through case studies, define, achieve and reflect on actors' communication objectives and strategic approaches
Analysis, Tactics and Tools - Certificate & Master
Build your leadership skills to execute successful advocacy campaigns
Master effective messaging and tactics
Understand how to measure outputs and outcomes
Fundamentals of Global Governance - Master (online)
Understand the international system
Analyse the processes and actors of global governance
Master the fundamentals of international law, economics and political economy
Study hot issues and cases in global trade, health and environmental governance
Policy and Decision-Making Processes and Tools - Master
Get innovative tools for effective decision-making in complex environments
Practice techniques for multi-stakeholder engagement
Analyse decision-making at the international level
Module 1: 23-26 Mar. & 6-9 Apr. 2022 (live virtual classroom)
Module 2: 22-30 Jun. 2022
Module 3: 19 Sep. to 4 Nov. 2022 - Executive Master only
Module 4: 29 Nov. to 9 Dec. 2022 - Executive Master only
Rolling admissions until filled
Fees
Executive Certificate: CHF 9'600
Executive Master: CHF 22'000
Discounts
Early bird, Come with your colleagues, Alumni or Chèque de formation
Contact us
Maison de la Paix
Chemin Eugène-Rigot 2A
1202 Geneva
Language
English
Our open enrolment programmes can be adapted to fit the needs of your organisation.
Customise the programme
Selection is primarily based on candidates' professional experience and motivation
A bachelor’s degree is required, or a degree/diploma deemed to be equivalent (no particular discipline required)
A minimum of 5 years’ full-time work for the Executive Certificate, 8 years for the Executive Master is highly recommended, participants typically range between 30 and 50 years of age
Proficiency in English is required
Executive Certificate on Advocacy in International Affairs
Certificate of Advanced Studies (15 ECTS)
Requires successful completion of Modules 1 & 2 assessments and final paper
Executive Master in Advocacy on International Affairs & Policy Making
Diploma of Advanced Studies (30 ECTS)
Requires successful completion of Modules 1,2,3 & 4 assessments and final paper
This programme counts towards the Master of Advanced Studies (MAS) in International Strategy and Leadership
To successfully complete the programme, participants are expected to:
Attend a minimum of 80% of the sessions - participants can miss a maximum of 3 days of classes for the Executive Certificate, 5 days for the Executive Master
Successfully complete each module's assessment - evaluations consist of a paper for Module 1 (take-home assessment) and an in-class group presentation of an advocacy campaign for Module 2
Submit a final assessment related to the Module 2 advocacy campaign (take-home assessment)
Peer-to-peer learning - highly diverse participants from various sectors, countries and professional experience
Interactive teaching - engage with influential practitioners and experts
Lead Faculty and speakers - available for guidance
Close to the real-life of a professional through practical sessions, case-studies and simulations
Critical thinking thanks to analytical sessions by faculty members
Upon successful completion of the degree (Executive Certificate or Executive Master) participants become alumni of the Graduate Institute of International and Development Studies, and get the following benefits:
Full alumni membership of the Graduate Institute alumni network of 19,000+ members
10% discount on Executive Education programmes
Networking and professional development opportunities through alumni regional chapters
Module 1: 23-26 Mar. & 6-9 Apr. 2022 (live virtual classroom)
Module 2: 22-30 Jun. 2022
Module 3: 19 Sep. to 4 Nov. 2022 - Executive Master only
Module 4: 29 Nov. to 9 Dec. 2022 - Executive Master only
Rolling admissions until filled
Fees
Executive Certificate: CHF 9'600
Executive Master: CHF 22'000
Discounts
Early bird, Come with your colleagues, Alumni or Chèque de formation
Contact us
Maison de la Paix
Chemin Eugène-Rigot 2A
1202 Geneva
Language
English
Our open enrolment programmes can be adapted to fit the needs of your organisation.
Customise the programme
DAVIDE RODOGNO
Programme Director, Advocacy in International Affairs
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CHRISTOPHE LÉCUREUIL
Lead advisor for advocacy skills, Advocacy in International Affairs
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GUILLEMETTE CARLUCCI
Executive Education Portfolio Manager
Read bio>
Expert practitioners advising global companies and international organisations
Academic thought-leaders exploring pressing global issues
Case studies and guest speakers change each year according to the most recent developments. A high number of senior executives were welcomed over the years from all organisations, including: Leidar, WEF, Bloomberg, IUCN, GAVI, WHO, EACD, European Centre for Public Affairs, DNDi, EPFL, International Crisis Group, UNI Global Union, Interpeace, IFPMA, FoodDrink Europe, the European Commission, Apprentis d’Auteuil, Accenture, Syngenta, Acumen Public Affairs, the European Parliament, Swiss Permanent Mission to the EU, Airlines for Europe, 7-Eleven, MSF, UNIL, FIFDH, International AIDS Society, EBU
Module 1: 23-26 Mar. & 6-9 Apr. 2022 (live virtual classroom)
Module 2: 22-30 Jun. 2022
Module 3: 19 Sep. to 4 Nov. 2022 - Executive Master only
Module 4: 29 Nov. to 9 Dec. 2022 - Executive Master only
Rolling admissions until filled
Fees
Executive Certificate: CHF 9'600
Executive Master: CHF 22'000
Discounts
Early bird, Come with your colleagues, Alumni or Chèque de formation
Contact us
Maison de la Paix
Chemin Eugène-Rigot 2A
1202 Geneva
Language
English
Our open enrolment programmes can be adapted to fit the needs of your organisation.
Customise the programme
Executive Editor responsible for Audience and Innovation at SWI, Switzerland
"Newsrooms are facing similar challenges and opportunities as the communications branches of companies, political parties, NGOs and international organisations do: how do we best reach, inform and engage audiences effectively as media consumption habits are changing and traditional power structures are eroding fast and amid an avalanche of “content.”
I took this course to learn best practices from other industries and find inspiration to better distribute journalism. I learned much more: I gained a new understanding of how the other side engages journalists and how that could be different. I’ve also gained a better understanding of how communication processes can be leveraged to benefit the interests of journalists, how other actors try to build trust and authority among stakeholders and communities and how to communicate effectively common narratives of purpose inside and outside an organisation.
Most importantly, I’ve learned why and how my role as a journalist can be far bigger than to just tell stories."
Patrick Boehler is the executive editor responsible for audience and innovation at SWI, the international service of the Swiss public broadcaster, and the managing editor of the Global Environmental Reporting Collective, an international group of journalists working to expose environmental crimes. He previously worked for the New York Times, the South China Morning Post and other publications in Asia, and taught at the University of Hong Kong.
Head of Regulatory Affairs EMEA, Roquette, France
"The course is unique in how it provides a framework, from issue management to crisis management to engaging with stakeholders that mixes academic teaching, case studies and tips in a concrete way"
At the time of the programme, Cécile Duprez-Naudy was working as Global Advocacy Lead for Nestlé SA in Vevey. Having held a number of public affairs roles at Nestlé, she provided guidance and leadership on the scaling up of the global advocacy strategy. Cécile has a Master in European Studies from the Catholic Institute of Paris. Before joining Nestlé, she worked as Senior Account Manager for European Public Policy Advisors in Belgium.
Deputy Cantonal Information Officer, Swiss Foreign Ministry EDA, Switzerland
"I joined the Advocacy programme because the content and the teaching methods are varied and of very high quality. Paired with the Graduate Institute's international reputation and the ideal setting in International Geneva this program offers great practical and theoretical knowledge on the world of advocacy."
Luca Gobbo grew up as a son of a diplomat and has lived in several countries across the world. Holding a Master in European Studies from LUISS School of Government in Rome, he worked as policy officer in the foreign policy division of the Conference of cantonal governments (CCG) in Switzerland where he was responsible for different dossiers, such as human rights and / or specific EU-Swiss bilateral agreements.
Join an impressive and diverse alumni network of 19'000+ Graduate Institute alumni, 110 nationalities for Executive Education alumni alone, 100+ alumni of the Advocacy in International Affairs programme.
Alumni of the programme come from all regions, sectors and backgrounds. Entering its tenth edition, join a growing community of advocacy experts and practitioners, including:
Communications Lead for TDR, World Health Organization
Global Advocacy Lead, Nestlé SA
Senior External Relations Officer, UNHCR
Head of Brand and Reputation management, F. Hoffmann La Roche
Ambassador, Permanent Mission of the Democratic Republic of Timor-Leste to the UN
Communication manager, MSF
Attorney, BDO Bahamas
Journalist, Radio Télévision Suisse (RTS)
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