International campaigning and communication
Our programme will provide you with the analytical mindset, ethical reflections, leadership and communication skills indispensable to designing and implementing effective advocacy campaigns. You will influence policy-making in competitive, multi-layered environments whether you work in the private, public, international organisation or NGO sectors.
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CONTACT US
Johnson Jimmye (Mrs.) | Admissions Officer | +41 (0)22 908 57 28
ee.programadvisor@graduateinstitute.ch
Influence multiple stakeholders to achieve a cause, realise a project, transform a vision into reality, or obtain funding
Acquire the best communication skills to advocate in persuasive and efficient ways
Develop analytical and practical tools to plan and implement campaigns in global, regional, national or local environments with tangible results
Meet advocacy practitioners from diverse sectors to expand your network on your professional path
Get a degree from a renowned institution specialised in international affairs to get an adequate comparative advantage for a promotion, next position and/or recognition
This programme is particularly relevant for mid to senior-level practitioners from private, public, international organisations and NGO sectors working or aspiring to work in the fields of:
Advocacy and public affairs
Communication
Fundraising and resource mobilisation
Campaigning
Module 1
26-29 Apr. & 3-6 May 2023 (live virtual classroom)
Module 2
21-29 Jun. 2023
Module 3
18 Sep. to 03 Nov. 2023 (online)
Module 4
28 Nov. to 08 Dec. 2023
Rolling admissions until filled
Fees
Executive Certificate: CHF 9'900
Executive Diploma: CHF 22'000
Discounts
Early bird, Come with your colleagues, Alumni or Chèque de formation
Early bird deadline: 26 January 2023
Contact us
Maison de la Paix
Chemin Eugène-Rigot 2A
1202 Geneva
Language
English
Our open enrolment programmes can be adapted to fit the needs of your organisation.
Customise the programme
Context, Actors and Strategies - Certificate & Diploma
Discover the web of actors involved at global, regional and national levels
Develop a unique strategic framework to design successful campaigns
Through case studies and group work, sharpen your analytical and strategic-thinking skills
Tactics, Tools and Outcomes Measurement - Certificate & Diploma
Master up-to-date tools and tactics to execute and measure successful campaigns
Create and present a concrete advocacy campaign in groups at the end of the module
Discover fundraising and philanthropy techniques
Fundamentals of Global Governance - Diploma (online)
Get an in-depth overview of the international system, its governance, and the current geopolitical landscape
Master the fundamentals of international law, international affairs and political economy
Learn how current issues are handled on the global stage
Policy and Decision-Making Processes and Tools - Diploma
Analyse the process of international policy and decision-making
Practice skills to take a decision and prepare a convincing policy brief
Anticipate the impact of science and emerging technologies
Module 1
26-29 Apr. & 3-6 May 2023 (live virtual classroom)
Module 2
21-29 Jun. 2023
Module 3
18 Sep. to 03 Nov. 2023 (online)
Module 4
28 Nov. to 08 Dec. 2023
Rolling admissions until filled
Fees
Executive Certificate: CHF 9'900
Executive Diploma: CHF 22'000
Discounts
Early bird, Come with your colleagues, Alumni or Chèque de formation
Early bird deadline: 26 January 2023
Contact us
Maison de la Paix
Chemin Eugène-Rigot 2A
1202 Geneva
Language
English
Our open enrolment programmes can be adapted to fit the needs of your organisation.
Customise the programme
Selection is primarily based on the candidate's professional experience and motivation
A bachelor's degree is required, or a degree/diploma deemed to be equivalent (no particular discipline required)
A minimum of five years of full-time work for the Executive Certificate and eight years for the Executive Diploma is highly recommended. Participants typically range between 30 and 50 years of age
Proficiency in English is required
Executive Certificate on Advocacy in International Affairs
Certificate of Advanced Studies (15 ECTS)
Requires successful completion of Modules 1 & 2 assessments and final paper
Executive Diploma in Advocacy in International Affairs & Policy Making
Diploma of Advanced Studies (30 ECTS)
Requires successful completion of Modules 1,2,3 & 4 assessments and final paper
This programme counts towards the Executive Master in International Relations.
To complete the programme, participants are expected to:
Attend a minimum of 80% of the sessions - participants can miss a maximum of 3 days of classes for the Executive Certificate, five days for the Executive Diploma
Complete each module's assessment - evaluations consist of a paper for Module 1 (take-home assessment) and an in-class group presentation of an advocacy campaign for Module 2
Submit a final assessment related to the Module 2 advocacy campaign (take-home assessment)
Peer-to-peer learning - highly diverse participants from various sectors, countries and professional experience
Interactive teaching - engage with influential practitioners and experts
Lead Faculty and speakers - available for guidance
Close to the real-life of a professional through practical sessions, case studies and simulations
Critical thinking, thanks to analytical sessions by faculty members
Upon successful completion of the degree (Executive Certificate or Executive Diploma), participants become alumni of the Graduate Institute of International and Development Studies and get the following benefits:
Full alumni membership of the Graduate Institute alumni network of 19,000+ members
10% discount on Executive Education programmes
Networking and professional development opportunities through alumni regional chapters
Module 1
26-29 Apr. & 3-6 May 2023 (live virtual classroom)
Module 2
21-29 Jun. 2023
Module 3
18 Sep. to 03 Nov. 2023 (online)
Module 4
28 Nov. to 08 Dec. 2023
Rolling admissions until filled
Fees
Executive Certificate: CHF 9'900
Executive Diploma: CHF 22'000
Discounts
Early bird, Come with your colleagues, Alumni or Chèque de formation
Early bird deadline: 26 January 2023
Contact us
Maison de la Paix
Chemin Eugène-Rigot 2A
1202 Geneva
Language
English
Our open enrolment programmes can be adapted to fit the needs of your organisation.
Customise the programme
DAVIDE RODOGNO
Academic Advisor, Advocacy in International Affairs
Read bio>
CHRISTOPHE LÉCUREUIL
Lead advisor for advocacy skills, Advocacy in International Affairs
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GUILLEMETTE CARLUCCI
Executive Education Pedagogical Manager
Read bio>
Expert practitioners advising global companies and international organisations
Academic thought-leaders exploring pressing global issues
Case studies and guest speakers change yearly according to the most recent developments. A high number of senior executives were welcomed over the years from all organisations, including Leidar, WEF, Bloomberg, IUCN, GAVI, WHO, EACD, European Centre for Public Affairs, DNDi, EPFL, International Crisis Group, UNI Global Union, Interpeace, IFPMA, FoodDrink Europe, the European Commission, Apprentis d'Auteuil, Accenture, Syngenta, Acumen Public Affairs, the European Parliament, Swiss Permanent Mission to the EU, Airlines for Europe, 7-Eleven, MSF, UNIL, FIFDH, International AIDS Society, EBU
Module 1
26-29 Apr. & 3-6 May 2023 (live virtual classroom)
Module 2
21-29 Jun. 2023
Module 3
18 Sep. to 03 Nov. 2023 (online)
Module 4
28 Nov. to 08 Dec. 2023
Rolling admissions until filled
Fees
Executive Certificate: CHF 9'900
Executive Diploma: CHF 22'000
Discounts
Early bird, Come with your colleagues, Alumni or Chèque de formation
Early bird deadline: 26 January 2023
Contact us
Maison de la Paix
Chemin Eugène-Rigot 2A
1202 Geneva
Language
English
Our open enrolment programmes can be adapted to fit the needs of your organisation.
Customise the programme
Executive Editor responsible for Audience and Innovation at SWI, Switzerland
"Newsrooms face similar challenges and opportunities as the communications branches of companies, political parties, NGOs and international organisations. How do we best reach, inform and engage audiences effectively as media consumption habits change and traditional power structures erode fast and amid an avalanche of 'content'."
I took this course to learn best practices from other industries and find inspiration to distribute journalism better. I learned much more: I gained a new understanding of how the other side engages journalists and how that could be different. I've also gained a better understanding of how we can leverage communication processes to benefit the interests of journalists, how other actors try to build trust and authority among stakeholders and communities and how to communicate effectively familiar narratives of purpose inside and outside an organisation.
Most importantly, I've learned why and how my role as a journalist can be far more significant than to tell stories."
Patrick Boehler is the Executive Editor responsible for audience and innovation at SWI, the international service of the Swiss public broadcaster, and the managing editor of the Global Environmental Reporting Collective, an international group of journalists working to expose environmental crimes. He previously worked for the New York Times, the South China Morning Post and other publications in Asia and taught at the University of Hong Kong.
Global Public Affairs Director at Moët Hennessy
"This course provides a unique framework that combines academic teaching, case studies, and practical advice. A focus on topics such as crisis management and stakeholder engagement ensures that we are well-equipped to design and implement impactful advocacy campaigns."
At the time of the programme, Cécile Duprez-Naudy was working as Global Advocacy Lead for Nestlé SA in Vevey. Having held a number of public affairs roles at Nestlé, she provided guidance and leadership on the scaling up of the global advocacy strategy. Cécile has a Master in European Studies from the Catholic Institute of Paris. Before joining Nestlé, she worked as Senior Account Manager for European Public Policy Advisors in Belgium.
Deputy Cantonal Information Officer, Swiss Foreign Ministry EDA, Switzerland
"I joined the Advocacy programme because the content and the teaching methods are varied and of very high quality. Paired with the Graduate Institute's international reputation and the ideal setting in International Geneva, this program offers great practical and theoretical knowledge on advocacy."
Luca Gobbo grew up as a son of a diplomat and has lived in several countries across the world. Holding a Master in European Studies from LUISS School of Government in Rome, he worked as a policy officer in the foreign policy division of the Conference of cantonal governments (CCG) in Switzerland, where he was responsible for different dossiers, such as human rights and/or specific EU-Swiss bilateral agreements.
Join an impressive and diverse alumni network of 19'000+ Graduate Institute alumni, 110 nationalities for Executive Education alumni alone, and 100+ alumni of the Advocacy in International Affairs programme.
Alumni of the programme come from all regions, sectors and backgrounds. Entering its tenth edition, join a growing community of advocacy experts and practitioners, including:
Communications Lead for TDR, World Health Organization
Global Advocacy Lead, Nestlé SA
Senior External Relations Officer, UNHCR
Head of Brand and Reputation Management, F. Hoffmann La Roche
Ambassador, Permanent Mission of the Democratic Republic of Timor-Leste to the UN
Communication manager, MSF
Attorney, BDO Bahamas
Journalist, Radio Télévision Suisse (RTS)
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