Drawing inspiration from the trajectory of tobacco control, where marketing restrictions only became feasible after cigarettes were widely recognised as a public health hazard, this project attempts to reconceptualize gun violence itself as a public health issue. This project advocates for a public health framing firearm violence, arguing that such a perspective - rooted in prevention, epidemiology, and community well-being - is best equipped to address not only the marketing and demand for guns, but also the broader societal structures that sustain gun culture and normalise violence.