Replete with documentary artefacts, traceability systems, forensic testing, and inspections, organic certification is emblematic of technomoral aspirations and material interventions undertaken in the name of transparency. Based on research conducted in the northern Indian state of Uttarakhand, this chapter explores how organic certification becomes established as a regime of truth through semiotic technologies mobilized to make agricultural production transparent and legible. Probing a question I have frequently encountered – "Is it really organic?" – the chapter attends to what such a question reveals about transparency’s contemporary power. By examining how paper and digital record-keeping, as well as tags and traceability, come together in organic certification, it shows how transparency projects work to make real and to establish thresholds of truth for the objects that they purport only to observe.