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PUBLICATION
04 February 2020

The Gender Responsiveness of Social Marketing Interventions Focused on Neglected Tropical Diseases

To which extent are social marketing interventions focusing on neglected tropical diseases gender responsive?

Aya Pastrana, Nathaly, Claire Somerville and L. Suzanne Suggs. 2020. The Gender Responsiveness of Social Marketing Interventions Focused on Neglected Tropical Diseases. Global Health Action. 13(1).

To what extent are social marketing interventions focusing on neglected tropical diseases gender responsive? A study by Claire Somerville, Nathaly Aya Pastrana and L. Suzanne Suggs examined 20 interventions addressing eight neglected tropical diseases in 13 countries. Many interventions showed positive actions towards gender responsiveness. However, only one was classified as gender responsive. Others failed to supply enough data for assessment. Recommendations about how sex and gender could be integrated into social marketing interventions are provided.

 

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