Students & Campus
11 April 2022

Reflection on TEDxIHEID 2022: The Dawn of a New Era

On 26 March 2022, the Geneva Graduate Institute hosted the inaugural TEDxIHEID, an initiative brought about by a group of master students. 

Mariam Kerfai, master candidate and staff writer for The Graduate Press, looks back on a few of the memorable talks from the event. 

The TEDxIHEID team harnessed the unprecedented nature of our times, along with an eclectic and passionate group of guest speakers from various professional backgrounds and walks of life, to deliver an inspiring and thought-provoking conference about hope.

Together, they showcased their music, dance, and ideas on how to approach science and technology, sustainability, the arts, as well as health in this new era. As one speaker, Martin Müller, stated: “we cannot predict the future but we need to anticipate it.”

Talk: "Who is Messing with Your Digital Twin – Body, Mind and Soul for Sale?"

Dirk Helbing, professor of computational science at ETH Zürich, introduces us to our digital twins that exist in another realm. They are composed of clicks, likes, posts, search histories… pure data. “AI”, Helbing says, “knows you better than yourself.”

This technology could be used to expand democracy but instead is mostly used by Big Tech, ad companies, and the military for other purposes. Only a handful of tech companies are controlling our minds by using methods, dating back to the era of public relations and Edward Bernays, that have been perfected to terrifying degrees.

Companies exploit our most intimate data and get a better picture of us, how our minds work, our strengths and our weaknesses. Our digital twins are also monitored in security surveillance efforts. However, the fact is, “the law is not ready to protect us.” Digital twins need ethics and rights. We need to be in control of our data in order to free our virtual twins from virtual captivity and abuse. “We cannot be free if our digital twins are not.”

Talk: "Social Change Through the Lens of a Story"

Mei Fa Tan, a freelance film director and producer based in Switzerland, helps the artists she works with articulate their stories and to share them with the world.

“Humans are the only species to create stories from scratch,” she says.

As humans, we are the only ones to do something irrational or crazy because of stories. Tan recounts the process, and tussle, of putting a particular story of a Kenyan artist to screen.

She aims to bring power and confidence to those she works with but struggles can arise in the process. These same struggles “are also the best part”, as they challenge her to confront her Western biases and make an effort to be critical and do her best to represent diversity in film.

“We create stories but they create us just as much.” We need to be critical and represent diversity.

Talk: "From the Lab Bench to the United Nations"

Microbiologist turned science diplomat, Marga Gual Soler, aims to bridge the world through science. Science and technology have no borders. No country or sector alone can tackle their issues. What makes science a good tool for diplomacy and peacebuilding is that the laws of the natural world are the same for everyone.

The emergence of science diplomacy – represented through organisations like CERN, or treaties such as the Antarctic Treaty, and instances such as the IPCC winning the Nobel Peace Prize in 2007 – shows that science is the basis for global governance. Soler urges us to bring more scientists to the diplomatic table. “Together scientists and diplomats can lead the future world.”

Talk: "We Crave Daylight – But Not Just To See"

Marilyne Andersen, professor at Ecole Polytechnique Fédérale de Lausanne (EPFL) and head of Laboratory of Integrated Performance in Design (LIPID), sheds light on the importance of light hygiene for mental health.

While the 1930s was about being in full control of our environment, today natural light is viewed through the lens of an alternative to electricity. However, daylight is more than just a source of energy, Andersen says, “daylight is an experience.”

Discovered two decades ago, the photoreceptor, melanopsin, has been established to be more sensitive to blue light. It allows us to synchronise our circadian rhythms which are aligned to a 24-hour cycle (24.3 hours, to be exact). I myself find that I spend most of the day inside a building or on the train and not getting enough exposure to daylight.

As a graduate student, it seems near impossible to follow my circadian rhythm, waking up and going to bed with the sun. This can be exacerbated during the winter. Still, from now on, I will be more conscientious about soaking up daylight when the weather permits. Daylight is crucial for our mental well-being. 

Talk: "Harnessing Today’s Youth for Tomorrow’s Future"

Shefali Nandhra, master candidate in Development Studies, illustrates the crucial role youth play in a sustainable future. Hear, listen, and harness (channel and accelerate action) are the three essential steps.

She calls attention to the fact that youth and children represent 40% of the world’s population and the critical decision-makers represent the other 60%; political leaders have an average age of 72 years, and Big Tech executives have an average age of 70 years.

Decision-making that is setting the stage for sustainable development and for the future of the 40% is currently in the hands of the 60%. With only eight years to go until 2030, it means that we only have eight years to implement a strategy to cap carbon emissions if we stick to our goal.

By applying a deadline to our communal future, the 60% have shown that they have heard, that they have listened, and that they can potentially reach the third step (harness). Critical decision-making and leadership are needed to move forward but this cannot happen if youth are left behind. There is a need for youth to do more.

Our ticket to a sustainable future is youth. “We must harness today’s youth for tomorrow’s future.”


Unfortunately, I could not mention in detail the many other wonderful ideas (and musical and dance performances) of other TED participants. Fortunately, there will be recordings published in the coming weeks. There is a lot to unpack. Issues are complex, interconnected, and growing.

Accordingly, there is a call to action for youth, for individuals and businesses, for scientists and diplomats, for the community, and for you, through common languages of science and art, to advocate for our planet, our food, our minds, and our virtual twins. As a community that strives to get outside of our comfort zone, let’s write our ticket to a sustainable future. This is our story. “We need all hands on deck!”

Read the article in full on The Graduate Press

Learn more about TEDxIHEID and future events.